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Ecokamasutra

Creatives:
Sam Collins & Ivan Stanojevic

Agency:
The&Partnership

Illustrator:
Wei Wu

Execution: 
OOH, Influencers, Social, PR 

What if we could approach nature more lovingly, taking inspiration from artists behind the ecosexual movement?

Enter ‘Ecokamasutra’, a campaign designed to rekindle the romance between nature-shy Brits and the fertile outdoors. To get the sparks flying, we created a handy-yet-hilarious ebook helping eco-virgins, those yet to dip into a deeper relationship with nature, become intimate with the natural world. 
With expert guidance, everyday interactions with nature become moments of deep connection – sunbathing becomes a “Golden Shower Hour” while cloud-spotting is elevated into “Cloud Voyeurism”.

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